TAKEAWAY
Craft an email that invites conversation.
- #2. A Sample of a ReaderSurvey for your Blog
The survey that Kissimetrics uses when trying to figure out what products
to make for their audience.
Here are some sample questions to ask
- What's your biggest challenge in ____?
- What's your most burning questions about ____?
- What's not out there? What product/service/tool/app would you like someone to create?
- What level of expertise do you have in ____? (Beginner/Intermediate/Expert)
- What's your preferred method of learning (reading, listening, watching, practicing, others)?
[ask probing questions so you can REALLY get to know your audience] TAKEAWAY
Ask investigative questions in survey form (and, yes, you can use Google Forms - for FREE - for this).
- #3. A Sample Email to Engage Your Audience
The email Strikingly used to figure out what blog posts to create for their audience.
Subject: Are we pissing you off?
[To catch their attention in a subject line, sometimes it pays to be blunt]
No seriously. We can take your answer...but be gentle.
We're posting on social, and emailing you content that doesn't seem to be resonating with you. Something's up.
State the problem and use a gif to add a little extra 'umph' and light heartedness to your query]
So, we want you to tell us.
What is the most relevant thing you want to learn, right now, in growing your business or brand?Knowing this information will give us a better idea on what guidance you need.
Here's some examples for you:- "I want step-by-step ideas and tutorials on how to find my first customers
- "I want tutorials (and a sample email script) on how to reach out to influencers, in my industry, for a guest post/interview".
- "I want a tutorial on how to design a beautiful website that will correctly represent me and my brand".
[provide samples to avoid confusion]With these examples in mind, hit reply and answer these two questions.- Right now, I want to learn how to (choose one):
a) Build an Online Business
b) Build my Audience
c) Monetize my Email List
- I want tutorials, specifically, on how to (___________________).
[tell them what to do next]Hit reply now and our content marketing duo (Susan and Gigi) will read every answer.[Stating that you will read every answer enhances the fact that you care about their pain points]With mad love,Your Strikingly Team TAKEAWAY
Every now and then, don't be afraid to be blunt.
